Deliveroo hands consumer PR brief to Havas PR

Deliveroo, the on-demand delivery service for restaurant meals, has appointed Havas PR UK as its retained consumer PR agency.

The agency’s remit includes national and regional PR support for the Deliveroo brand, which now has a presence in more than 70 cities across the UK after launching in London in 2013.

Havas will report to Kate Thomas, Deliveroo’s head of PR.

Thomas said: “Havas has a great understanding of the Deliveroo brand and I can’t wait to see them deliver results for us across the UK.”

Brian Beech, UK MD at Havas PR, added: “Deliveroo is taking something ordinary like food delivery and improving it through a selective affiliation with high quality restaurants, providing their only delivery option.

“The business is making an investment in PR support as part of a wider campaign to raise awareness of the expanding delivery service. It’s a really exciting contract for Havas to win, in an area where we have strong credentials.”

The appointment sees the expansion of the food and drink client portfolio at Havas, which currently includes Greggs, Asda and Kelloggs.