Pagefield appointed to RBLI LifeWorks programme

Royal British Legion Industries (RBLI) has brought in Pagefield to develop and execute a campaign for its LifeWorks programme, which helps veterans return to the workplace after military service.

Pagefield will support LifeWorks through a combination of PR and stakeholder relations surrounding a launch event and communications campaign to provide veterans, particularly those who are disabled or disadvantaged, with long-term employment.

Lisa Farmer, director of strategic development at RBLI, said: “We are delighted to be working with Pagefield at this key moment in the LifeWorks programme, as we look to expand the services to people outside of the military. Pagefield is the perfect partner for us to execute a combined PR and public affairs programme of activity and we’re looking forward to continuing to work with the team.”

RBLI provides treatment, training and support to the Armed Forces community. Founded in 1919, it also operates Britain’s Bravest Manufacturing Company, a social enterprise that provides the community with employment opportunities.

Oliver Foster, managing partner at Pagefield, added: “RBLI is one of the UK’s most interesting charities and its important work deserves to be more widely known. The charity has retained its core and original purpose of supporting ex-servicemen, but it has also successfully developed ways of engaging other disadvantaged people in employment.

“Pagefield works for many different charities, large and small, and we are honoured to welcome RBLI to the family and to help it raise awareness of such a constructive and relevant programme as LifeWorks.”