Hotwire graduate returns as senior programme director

Atomic’s Amy Ronge has returned to Hotwire as a senior programme director on its consumer team, eight years after starting her PR career on the agency’s graduate scheme.

Leaving Hotwire as an account manager in 2012, Ronge joined PR agency Atomic to work on key accounts including Skype and Pernod Ricard UK.

She worked on Pernod Ricard UK’s largest consumer event, Campo Viejo Streets of Spain, for two consecutive years, helping to create the world’s first multi-sensory wine experiment. Ronge also helped lead a campaign for Avis called ‘‘World’s Best Driving Road’ in her role as an account director at Atomic.

Now back at Hotwire four years since she left, Ronge will deliver creative campaigns for accounts including SpareRoom.com and Travelex.

Emma Hazan, deputy UK MD at Hotwire, said: “It says a lot about the agency when someone comes back to the fold after a successful stint elsewhere, even more so when they are someone you personally trained. So I am absolutely delighted to have Amy back at Hotwire.

“She has not only a natural flair for comms, but has gained some fantastic experience in the last few years, delivering amazing work for her clients and proving what a PR pro she is. As we continue to develop compelling content-led campaigns that drive consumer engagement for our clients, hiring talent like Amy will further ensure our campaigns hit the mark.”

Ronge added: “It’s great to be back at the agency where I first trained – and even better to see a fair few familiar faces from four years ago! I’m really looking forward to getting stuck into some brilliant campaigns with the Hotwire team, and hopefully adding even more awards to the ever- expanding collection.”