Clarity PR launches start-up division with ‘affordable’ services

Clarity PR is setting up a ‘Launchpad’ division to provide early-stage, non-venture capital funded, European start-ups with access to ‘affordable’ communications services.

From its offices in London and Berlin,  Clarity will provide the start-ups with services including press kits, media training, thought leadership, infographics, tailored ‘social media playbooks’ and web audits.

Sami McCabe, Clarity’s founder and CEO,  said: “A full-scale PR programme with a retained agency is often out of reach for early-stage companies, but for most start-up founders raising the profile of their fledgling company is a big priority. That’s why we developed Launchpad: to help entrepreneurs access communications expertise that will increase their chances of success.

“We’re introducing Launchpad to the European market first, and our intention is to roll out additional services in other regions as we learn more about what services are in most demand.”

Clarity PR specialises in working with fast-growing technology start-ups.