Contura hires Rooster

Europe’s leading wood burning stove company, Contura, has chosen Rooster to handle its UK PR.

As Contura’s first PR agency since the company’s UK launch in 2008, Rooster has been briefed to develop an integrated PR and social media campaign to drive awareness of the brand, its extensive product range and the benefits of wood burning stoves among UK media and consumers.

Messaging will focus on positioning Contura as a premium yet affordable product. Activity will include product, feature, promotion and comment placement, profiling of Contura spokespeople, event support and high impact activations.

Rooster will also manage campaigns for five of Contura’s social media channels – Twitter, Facebook, YouTube, Pinterest and the brand’s new UK Instagram channel, which Rooster has launched this month.

Contura’s UK country manager, Phil Wood, said: “Rooster had been on my radar for a while and following an impressive proposal and chemistry meetings with the enthusiastic team, is the obvious choice for Contura. We are confident that Rooster will help us become the go-to brand for UK homeowners looking for stylish, affordable, clean burn, low carbon and energy efficient wood burning heating solutions.”

James Brooke, MD at Rooster PR, added: “Following comprehensive brand and product briefings both at the factory in Markaryd, Sweden, and at the Contura showroom in Doncaster, the Rooster team is already fully engaged in kick starting a cutting-edge consumer lifestyle campaign. We’re stoked to be adding such a reputable and successful Swedish brand to our growing consumer product portfolio.”