Rain to launch new “home wellbeing” brand

New luxury “home wellbeing” brand TINCTURE has appointed Rain Communications to handle its UK launch, which is set for October 2016.

Founded by sisters Anastasia Brozler and Angelika Davenport, the “all-natural” TINCTURE brand aims to protect against the “harms of modern day living”, with cleaning products including surface cleaners, washing up liquids, hand lotions and room sprays.

Rain’s luxury consumer brand and retail team has been briefed to introduce TINCTURE to related media and help organise the brand’s UK launch in October. Its products will be available both online and with major luxury and natural health stockists in the UK.

The account will be led by Rain’s head of retail and brand, Fiona O’Rorke, who will report to TINCTURE’s  commercial director, Jocasta Kelsey.

O’Rorke said: “TINCTURE is an incredibly exciting brand. There is nothing else like it on the market. We are looking forward to seeing the media and consumer reactions to such an innovative concept – the idea that you can actually enjoy cleaning while ‘cleansing’ your home is a huge step forward.”