Smithfield supports Dragon Capital listing

Smithfield, the financial PR consultancy,  supported Dragon Capital, a Vietnam-focused financial institution, as it listed its flagship fund on the London Stock Exchange (LSE).

The asset manager is listed as Vietnam Enterprise Investments Limited (VEIL) on the main market of the LSE.

A three-month campaign involving global road shows led to the fund listing on 5 July.

Dominic Scriven, executive chairman of Dragon Capital Group, said: “In the first week since our listing on the London Stock Exchange, we have seen our share price rise steadily due in part to a wide recognition of our product and the fantastic PR that Smithfield has been able to secure for us.”

John Kiely, managing director of Smithfield, added: “We are extremely pleased to have been able to play a role in the successful launch of VEIL on the LSE. The number of enquiries that Dragon Capital has received since the launch demonstrates the power of effective communication and shows how we can really make a telling contribution to our clients’ commercial objectives. This is another great example from Smithfield showing how hard work, excellent media relations – allied with a creative approach – can secure fantastic results on behalf of our clients.”

Founded in 1995, VEIL has a Net Asset Value (NAV) of approximately US$890 million (£675 million).

Edelman acquired Smithfield last year.