Gorkana wins seven AMEC Awards at the 2016 AMEC Summit

Gorkana, the UK’s leading provider of media intelligence services won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit.

Awards included a platinum for the Most effective media intelligence research and insights company for the work we did with NHS Blood and Transplant, this prize was awarded to us by the judges for an outstanding entry and it’s the media evaluation industry’s top prize.

Gorkana also won a gold for Best use of integrated communication measurement and research for NHSBT, and a silver for Best measurement of a not-for-profit campaign for UNICEF and Bill & Melinda Gates Foundation.

Overall, Gorkana was shortlisted for a total 13 awards, and Myles Johnson, MD, Gorkana said: “It’s such an honour to be rewarded and recognised for our work, and this acknowledgement demonstrates just how committed Gorkana is to delivering industry-leading measurement with our clients.

Gorkana Analysis and Insights continues to uphold its place as the most innovative, professional and engaged business in this space. That’s great, both for us, and for our customers.”

Jeremy Thompson, MD Cision EMEA added: “We’re delighted to have received these awards in a year when competition was stronger than ever. The AMEC Awards honour those who set the standards within the measurement industry, and I am incredibly proud Gorkana is recognised amongst the best.”

The AMEC Awards, now in their 14th year recognise exemplary accomplishments in research, measurement and analytics of PR and communication campaigns, and this huge win for Gorkana cements their status as market leader.

The theme of this year’s summit was ‘Making Metrics Matter: Taking Measurement Mainstream’ and was the largest event of its kind, more than 250 delegates from 30 countries attended and included presentations and workshops from leading experts in the communications field.

Full list of Gorkana’s gongs:
Grand Prix for most effective media intelligence, research & insights company campaign
Platinum – Gorkana for NHS Blood and Transplant – “Missing Type” campaign

Best use of integrated communication measurement/research
Gold – Gorkana for NHS Blood and Transplant

Best measurement of a consumer campaign
Silver – Gorkana /Cision for Cleveland Clinic

Best measurement of a not-for-profit campaign
Silver – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly

Best measurement of a public sector campaign
Gold – Gorkana for NHS Blood and Transplant
Silver – Gorkana for Department for Culture, Media and Sport (DCMS)

Most impactful client recommendations arising from a measurement study
Bronze – Gorkana/Cision for Cleveland Clinic