Enhancing your PR measurement with ‘maturity mapping’

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives.

Now, there’s a way to find out if your competitors are beating you at PR measurement and see how to ensure your comms initiatives are working as efficiently as possible with the rest of the marketing mix.

It’s called ‘maturity mapping’ – and Cision’s next webinar will show you how it works.

Having unveiled AMEC’s new ‘Measurement Maturity Mapper’ initiative at this month’s summit in Barcelona, Cision’s Paul Hender will host the webinar alongside FleishmanHillard’s Ben Levine and Survey Solutions’ Colin Wheeler.

Together, they’ll reveal how this new tool will drive cultural change within organisations and help communicators use data to show the business impact of their work and inform business decisions:

  • You’ll see how to map your evaluation practices against those of your peers and see where your strengths and weaknesses lie.
  • You’ll hear why integrating evaluation across paid, owned and earned and understanding PR’s contribution in context is the future of PR measurement.
  • And you’ll discover what you can do today to take your PR measurement programme to the next level and drive business results.

This webinar is essential viewing for anyone who’s interested in improving the performance of their PR initiatives. So, click the link below and reserve your place on Enhancing your PR measurement with ‘maturity mapping’ now.

Register here

 

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]