Little Red Rooster wins Adidas eyewear account

Silhouette International has appointed Little Red Rooster to handle UK PR for its Adidas Sport eyewear brand.

Little Red Rooster will manage press relations, influencer engagement and celebrity endorsement for the brand’s prescription-compatible sport eyewear and snow goggles.

The account, which is the agency’s sixth win this year, will be led by partner Victoria Ruffy with support from account manager Jenny Jones and account executive Tabitha Grove.

Perry Moore, managing director at Silhouette International, said: “Little Red Rooster is now a fully-fledged extension of the Silhouette International team and we are incredibly confident they will continue to challenge us and push us to ensure superb consumer relations via PR and influencer engagement.

Adidas Sport eyewear is a prestigious brand that will fit seamlessly across Little Red Rooster’s fashion and sports divisions.”

Ruffy added: “You could say six is a fix and there is no doubt that we’ve had some serious new wins for Little Red Rooster in 2018. This is down to a team who constantly deliver devastatingly good results.”