Go People appoints Munch to launch private theatre experience

London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch.

Munch will deliver creative stunts that echo the Revels in Hand experience’s theatrical essence to drive media coverage throughout the summer.

The agency has been briefed to raise Go People’s profile in the luxury and arts press and mainstream media. It will also profile the business’ three founders – Freddie Hutchins, Lucy Eaton and Melanie Fullbrook.

Hutchins said: “We wanted an agency that was already delivering great creative work for its clients and that understood the commercial needs of a company like ours.

“Munch has the arts and luxury experience we’re after. But they also took the time to understand our business and deliver a plan that captured our imagination. We can’t wait to get started on bringing Revels in Hand to a wider audience.”

Lizzie Earl, founder and director of Munch, added: “We can’t reveal too much, of course. But Revels in Hand is going to be an exciting project to work on!

“The Munch team loved coming up with creative ways to introduce this brand to the right media and keep people talking throughout the summer.”