Clarion to help Maid of the Loch set sail
Steamship Maid of the Loch has appointed Clarion Communications to support its major restoration appeal.
Clarion will work with the team running the steamship, which is currently moored at Balloch Pier, to raise awareness of the attraction in order to secure final funding to restore the ship to a fully operational sailing state.
The agency will manage a media relations and social media campaign to drive footfall to the ship, with the landmark expected to attract 95,000 visitors a year if sailing again.
Lynne Hughes, senior account director at Clarion Communications, said: “It’s a very exciting time for Maid of the Loch as she gets set to sail after 38 years out of commission. The team of volunteers have worked tirelessly over the past 20+ years to raise millions for her restoration, and for them to welcome us to the team is a real privilege.
“On a professional and personal level, we are delighted to be a part of such an historic project, and are eager to push the boat out and establish her as a must-see attraction.”
John Beveridge, director of the Loch Lomond Steamship Company, added: “We’re delighted to be working with Clarion at this stage of our journey. Our £5.5 million Maid of the Loch project deserves headline news, and I’m sure with Clarion on board we’ll achieve this”.
