Sustainable technology firm appoints Farrer Kane

Farrer Kane has been appointed to lead media relations activity for Econic Technologies, a British catalyst technology company.

The agency has been briefed to raise the media profile of its technologies, which help plastic manufacturers recycle waste CO2 to create more plastic.

“Working with Farrer Kane is part of our ambitious growth plans as a company,” said Rowena Sellens, CEO at Econic Technologies. “With Farrer Kane’s media expertise and contacts at both the national and trade media levels, we know we have the right partner to help raise our profile.”

She added: “Knowing we can trust the agency to understand our core business messages and navigate the media landscape on our behalf by translating technical subjects into newsworthy campaigns is a key reason for our partnership.”

Alex Kane, director at Farrer Kane, continued: “Econic Technologies’ catalyst technologies enable significant environmental benefit as their use can help manufacturers to lower CO2 emissions.

“It’s a great opportunity for us to be involved with a company that is helping other businesses create value from waste.”