Richard Paul, PR consultant at Propellernet, reveals how the agency helped Evans Cycles to promote its electric bikes by visiting the hill made famous by the classic Hovis advert. Campaign: Return to Gold Hill Client: Evans Cycles PR Team: Propellernet (Stephen Baker, Richard Paul, Stephanie Finch) Timing: August 2017 Budget: Under £50k Summary Electric bikes … Continue reading PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill