Pitch Marketing Group to promote horse racing to under-18s

Promotional body Great British Racing has appointed Pitch Marketing Group to promote its Under 18s Race Free initiative, following a competitive pitch.

Pitch PR will deliver an overarching brand campaign and narrative, from the big idea through to ambassadors, content distribution and media/influencer engagement.

Meanwhile, Pitch Productions will create a new brand identity for Great British Horseracing, along with visual assets including logo and website design.

Pitch Productions will also conceptualise and produce an engaging video content series to amplify the campaign online.

“We’re really excited about this opportunity,” said Adam Raincock, managing partner of Pitch Marketing Group. “The integrated through-the-line campaign will change the way that younger generations perceive a day at the races and drive increased attendances at race courses.”

Toby Shaw, director of communications and marketing at Great British Racing, added: “From the get-go, Pitch seemed to really understand our objectives for this campaign and responded with some brilliant creative thinking that could be transformational for Under 18s Race Free. We are truly excited about what is to come from the campaign this year.”