Milk & Honey PR to promote real-time visual effects tool

Notch has appointed Milk & Honey PR to raise the media profile of its real-time effects tool for interactive motion graphics, VR and live visuals.

The agency will work to raise awareness of the simplicity and capabilities of Notch’s software, which lets artists and studios develop interactive content. It is used in live concerts, installations and stage shows across the globe.

Mark Jennings, marketing director at Notch said: “We appointed Milk & Honey PR based on the team’s creativity and tenacity during the selection process. They’re a perfect fit to support Notch as we expand our service offering in the motion graphics, VR and live visuals space.”

Kirsty Leighton, managing partner of Milk & Honey PR, added: “We’re incredibly excited to be working with the team.

“Notch is a brilliant addition to our client portfolio and we look forward to raising awareness of the brilliant visual work the team does to remove creative constraints and inspire those working in motion graphics.”