Influence Digital to amplify Ministry of Sound Recordings’ social activity

Ministry of Sound Recordings has appointed Influence Digital as its social media agency of record.

Influence Digital will help the label to enhance its presence on social media, leveraging its core base of 1.5 million social fans and followers.

The brief will encompass industry leading playlist brands on Spotify and Apple Music such as Dance Nation and Ibiza Anthems, as well as some of the biggest selling compilation titles in the market.

Naz Idelji, director of compilations, Sony Music UK / Ministry of Sound, said: “Influence Digital impressed us with both their creativity and their mobile-first approach to social media and digital marketing. Moreover, they really understand what we are about as a brand. We look forward to working with the team there at what is an incredibly exciting stage in our development”

“We work with an array of global brands and are delighted to add such an iconic brand like Ministry of Sound to our client list,” added Richard Marshall, co-CEO at Influence Digital.

He concluded: “We are all huge fans of what Ministry of Sound represents in UK culture so we are delighted to be able to work with them on some of the best known names in music and what is an unparalleled roster of talent.”