GribbonBerry to handle AVANI’s UK comms

AVANI Hotels and Resorts has appointed specialist travel and lifestyle agency GribbonBerry to handle its comms for the UK media market.

GribbonBerry will promote the brand’s destinations and offerings to the UK market, with particular focus on “millennial-minded” travellers.

Adhiyanto Goen, director of public relations for AVANI, said: “We were really impressed with GribbonBerry’s understanding of the brief; together with the team’s ideas on how to drive AVANI forward, coupled with their understanding of the media and the world of social media.

“GribbonBerry proposed an inventive communications strategy that we are confident will succeed. We’re looking forward to seeing the results in what we know will be an exciting 2018 for the brand.”

Jo Berry, director of GribbonBerry, added: “We are delighted to announce that GribbonBerry has been appointed the UK Agency for AVANI Hotels & Resorts. Our team is passionate about the brand’s ethos and are thrilled to be working on both their existing properties, as well as their expansion into new locations across the globe.”