Wolfstar to manage influencer marketing for Wax Lyrical

Home fragrance brand Wax Lyrical has appointed Wolfstar to plan and implement an influencer marketing strategy.

Wolfstar will help the brand use media influencers to secure coverage across blogs and YouTube to raise awareness of the brand and its British heritage to new customers. The agency’s first campaign for Wax Lyrical will involve supporting the launch of its GiftScents range.

Marie Lees, managing director at Wolfstar, said: “We’ve got strong, long-standing relationships with key influencers in the homewares and lifestyle sector. This, coupled with our proprietary influencer marketing tool, Stashmetrics, means we can manage our activity efficiently, leaving more time for relationship building.”

She continued: “We’re excited to see the results of combining these traditional PR tactics, with modern technology for Wax Lyrical this year.”

Joanne Barber, managing director at Wax Lyrical, added: “We were keen to find an agency that could help us generate conversation around our brand and products, online. Wolfstar came recommended to us and fit the bill.”