Text100 wins European Bridgestone PR brief

Tyre manufacturer Bridgestone Europe has appointed Text100 to handle its corporate and brand PR.

Text100 will plan and deliver a full corporate comms programme and support on brand campaigns including Bridgestone’s product launches.

Toby Conlon, Text100’s head of corporate, will lead the London-based account team and report to Liesbeth Denys, head of communications and PR for Bridgestone EMEA.

“We wanted a partner who could help us to change our narrative and our communications,” said Denys. “Text100 brought a different perspective during the selection process and isn’t afraid to tell it like it is. That’s the kind of partner we need.”

Rod Cartwright, Text100’s regional director for EMEA, added: “This is exactly the kind of work that Text100 is set up for – integrated, multi-service communications for big companies trying to challenge the status quo.

“The work will draw on each of our pillars of strategy, social media, content, creative – and our global insights and analytics team, too.”