S&U hands integrated brief to Newgate and Capital Access Group
Motor finance and specialist lender S&U PLC has appointed Newgate Communications and Capital Access Group as its integrated public relations and investor advisers.
The Porta-owned companies will work together to deliver investor targeting, corporate access and financial media engagement to raise S&U’s profile in the City.
Ian Barbour, a partner at both Newgate and Capital Access Group, led the pitch team.
Anthony Coombs, chairman of S&U, said: “S&U’s long history of delivery and value creation is strong but we recognise that there are challenges in terms of our communicating this consistently to all stakeholders.
“The combination of access to investors and expertise in managing media relations offered us an efficient solution, providing new input and impetus to our advisory group. S&U is excited about its prospects and the potential to better communicate these to the capital markets.”
- Pictured: Ian Barbour
