Smoking Gun takes home MSD’s companion pets brief

Animal healthcare brand MSD has handed a multi-channel UK PR brief to Smoking Gun, following a four-way pitch.

Smoking Gun will handle comms for the brand’s “companion animal” portfolio across consumer, trade and social channels. This includes campaigns such as The Big Tick Project and Pet Diabetes Month.

“The decision to appoint Smoking Gun was unanimous,” said Amanda Melvin, marketing manager at MSD. “We were all really impressed by the team’s specialist pet sector experience and this was demonstrated in its research and insights – which identified a unique and campaign-able opportunity across both our trade and consumer audiences.”

Rick Guttridge, Smoking Gun’s MD, added: “MSD is a significant win for the business and testament to both the team’s sector knowledge and modern approach to helping clients grow genuine business momentum through strategic and creative communications.

“Fusing pragmatic know-how and genuine insights, we look forward to developing and delivering a campaign that will engage and inspire both pet owners and veterinary practices in a completely different way.”