Promote PR scores England Hockey World Cup brief

England Hockey has appointed sports and fitness specialist Promote PR to support this summer’s Vitality Hockey Women’s World Cup.

Promote PR will focus on maximising visibility and enhancing perceptions of the sport, especially among parents of children playing hockey, as well as the general public.

The agency will deliver an integrated comms campaign that celebrates the importance of supportive role models in achieving sporting success.

Craig Mortimer-Zhika, communications manager at England Hockey, said: “It became obvious during the competitive pitch process that Promote PR was the stand-out agency.

“They presented a compelling, creative campaign for our target audiences. This, coupled with their vast experience of delivering highly effective activity for other sports National Governing Bodies and organisations, made them the perfect partner to help us achieve our ambition.”

Nasima Hussain, Promote PR’s managing director, added: “With the GB women’s team winning gold at Rio 2016 and now the world’s biggest hockey tournament taking place here, the sport’s growth looks set to continue in 2018 and beyond.

“We’re thrilled to be appointed by England Hockey and very much look forward to helping the team at such an exciting time for the sport.”