Philosophy PR wins Devour Tours’ UK PR brief

Spanish tour operator Devour Tours has appointed Philosophy PR to raise awareness of its intimate food and culture tours in the UK market.

Philosophy PR will deploy a media relations and media visits campaign to highlight and communicate what sets Devour Tours apart from other tour companies.

Lauren Aloise, founder and managing director of Devour Tours, said: “We felt that the time was right to start raising awareness of our small and sustainable food tours with consumers in the UK.

“We’re excited to be working with Philosophy PR and hope to encourage more travellers from all parts of the UK to join us for a tour when they are in Spain.”

Victoria Maltby, director at Philosophy PR, added: “Devour’s tours are about much more than the food itself and offer a unique insight into Spain and its centuries-old family food businesses that are not usually available to visitors.

“We’re really looking forward to introducing the media to these relatively undiscovered tours, helping them get off the beaten track to discover the very best of Spain.”