Patricia McDonald joins Weber Shandwick as strategy and insights MD

Weber Shandwick has hired Patricia McDonald, Isobar’s former chief strategy officer, as its UK MD of strategy and insights.

McDonald’s career spans over 20 years at many of the UK’s top ad agencies – including BBH, CHI & Partners and Denstu Aegis’ Isobar.

At Isobar, she was responsible for transforming the digital agency’s strategic offering and built a team that served clients including Sony, Kellogg’s and Scottish Power.

In her new role, McDonald will bring her strong strategic perspective to Weber Shandwick’s clients and build the agency’s talent, skills and strategy offer. She will initially focus on London-based clients and UK talent.

Rachel Friend, UK CEO of Weber Shandwick, said: “Our clients will benefit from Patricia’s strategic thinking and experience working with world-leading brands. We warmly welcome her to the Weber Shandwick team.”

McDonald added: “Weber Shandwick has an outstanding heritage in earning attention and driving innovation. I am incredibly excited by the opportunity to work with the talented team to build an earned-attention business for our client partners the digital era.”