W to assist with Boxpark Wembley launch

Pop-up mall company Boxpark has appointed W as its retained agency following a competitive pitch.

It will help the company to launch new pop-up street food and shopping destination Boxpark Wembley, as well as managing all trade, consumer and lifestyle media relations for Boxpark’s current sites in Shoreditch and Croydon.

The agency’s creative launch programme encompasses international consumer & lifestyle media relations, trade engagement, influencer activity and event curation. It aims to engage prospective vendors and firmly place the site as a ‘must-visit’ for local and global visitors.

Warren Johnson, founder & CEO of W, said: “Boxpark is a truly iconic brand with landmark status in Shoreditch and Croydon. We are enormously gratified to have been selected by such a talented, visionary business and look forward to helping establish Boxpark Wembley as another great success.”

Roger Wade, CEO of Boxpark, added: “It’s great to work alongside W. It has set up unrivalled list of leisure and entertainment clients, and we are looking forward to developing the Boxpark brand further with the help of W.”