Louise Robertshaw joins London’s Air Ambulance as marcoms director

London’s Air Ambulance, the emergency service’s charity, has appointed Louise Robertshaw as its director of marketing and communications.

Robertshaw was previously head of communications and campaigns at Guide Dogs. She spent nine years developing Guide Dog’s marcoms function, leading its brand strategy and instigating a charity-wide “digital-first” strategy.

London’s Air Ambulance recently merged its marketing and communications functions. Director of marketing and communications is a brand new role designed to focus on strategy and help the charity achieve its goals over the next three years.

“I am really excited to be joining such an inspiring and truly life-saving cause,” said Robertshaw. “We have ambitious plans to double income over the next five years and brand growth is a vital part of the overall strategy to drive donations.”

Jonathan Jenkins, CEO at London’s Air Ambulance, added: “The charity is incredibly excited to welcome Louise to its team.  She has a track record of delivering organisation-wide strategic leadership. And in her last role helped substantially increase fundraising income using her marketing and communications expertise.

“We are looking forward to working with Louise and supporting her in achieving similar results at London’s Air Ambulance.”