Another Word wins KP Snacks brief

KP Snacks has appointed Another Word to handle a PR and trade advertising brief following a competitive pitch.

Another Word has been tasked with shifting perceptions of KP’s products, which include snack brands McCoy’s, Hula Hoops, Butterkist, KP and POM-BEAR.

The agency will be responsible for driving media and customer engagement for KP’s market insight and brand passion. It will report to Natasha Barnett, KP Snacks’ customer marketing manager.

Barnett said: “Another Word impressed us with their strategic understanding of our sector and our core opportunities. They demonstrated the ability to creatively engage our audience and drive awareness of our market leading brands.”

Lynda Redington, joint managing director of Another Word, added: “We are thrilled to add KP Snacks to our growing roster of big name brands. KP Snacks is a unique and dynamic business with loads of great stories to tell.”