Rule 5 wins Merlin Entertainments brief

Merlin Entertainments has appointed Rule 5 as its retained comms agency for its Sea Life Manchester and Legoland Discovery Centre Manchester venues.

The agency has been tasked with promoting two new features at the attractions and deliver a sustained national media relations campaign for both family destinations and support Sea Life Manchester’s conservation programme.

Jenn McDonough, general manager Manchester cluster at Merlin Entertainments, said: “With the forthcoming launch of two new features the time was right for us to review our marketing approach and appoint a new agency to support us in driving the business forward.

She added: “It was a competitive process that saw some great pitches but the communications plan presented by Rule 5 was head and shoulders above the rest, combining strong creative ideas with a solid and strategic approach. We really bought into the team.”

Julie Wilson, Rule 5 co-founder, concluded: “This is a brief we were passionate about winning. The scope of opportunity presented by the attractions, the forthcoming new features and incredible conservation work undertaken by Sea Life Manchester is great and appealed to us both personally and professionally. It’s a privilege to be involved.”