Milk & Honey PR to promote NHS partner Liva Healthcare
Danish private healthcare firm Liva Healthcare has appointed Milk & Honey to promote its digital health platform in the UK.
Milk & Honey PR will work to educate pre-diabetic patients and healthcare workers about the benefits of the firm’s “relationship-centric lifestyle intervention tools” in a brief that spans healthcare, broadcast, business and consumer media.
“Lifestyle intervention can roll-back chronic diseases such as Type 2 diabetes,” said Rune Bech, Liva Healthcare’s co-founder. “In some instances, patients will come off their medication entirely.”
She continued: “Milk & Honey has demonstrated great energy, speed and passion throughout our initial launch – securing national, trade, regional and strong broadcast coverage in the first couple of weeks.”
Kirsty Leighton, managing partner of Milk & Honey PR, added: “We’re thrilled to be working with Rune and his team on such a revolutionary programme.
“Health-tech is an exciting, disruptive market which we’re looking forward to getting stuck into with Liva Healthcare. It is the perfect addition to our fast-growing client portfolio of smart, ambitious, forward thinking companies.”
