CSM wins Formula E brief

Electric street racing motorsport series Formula E has appointed CSM Sport and Entertainment to handle its global and local PR following a competitive pitch process.

The agency will be responsible for promoting greater brand awareness through consistent sport and lifestyle media coverage in a key markets including the UK, US, Germany, France, Italy and Brazil.

Paul Garbett, communications director, will lead on the account from the agency’s London office, with the brief extending to its global offices.

Renato Bisignani, Formula E director of communications, said: “Formula E is at a pivotal moment in its journey as we take it mainstream. With its global footprint I’m confident that in CSM we have a strong partner that will help us fast track the growth of the series and become an effective extension of our existing team.”

Scott Branch, head of communications for CSM’s Brands team, added: “CSM has been working with brands and teams in Formula E over its first three seasons, which have seen huge growth for the series.

“We are already working hand-in-hand with the in-house team to develop a season long narrative that will play out across relevant media and help turn sports enthusiasts around the world into fans of Formula E.”