Velcro Companies appoints new chief corporate affairs officer

Velcro Companies has appointed Tristan Peniston-Bird as its chief corporate affairs officer.

Based in London, Peniston-Bird will work closely with the company’s regional businesses and senior leadership team to “build and strengthen global stakeholder relationships and help realise the business’s ambitions”.

He was most recently global financial service company Euroclear’s head of communications and marketing, as well as a managing director. Peniston-Bird has also held a number of corporate, financial and crisis communications roles across Europe, Asia and North America.

“I am very pleased to welcome Tristan to Velcro Companies,” said Fraser Cameron, CEO and president at Velcro Companies.

He added: “Tristan is a seasoned leader and corporate communications expert and, with broad experience across the private and public sectors, he brings expertise in reputation management, stakeholder engagement, media relations, and risk and crisis management.”

Cameron concluded: “I look forward to his contributions as Velcro Companies continues to celebrate the past while bringing the Velcro brand into a brave new world.”