This week’s PR news in brief (23-27 October)
Here’s a round-up of essential PR news stories that have been announced over the past week – featuring Munch, Fusion Media and William Murray Communications.
Account wins
Non-governmental organisation BRAC has appointed UK agencies Eden Stanley and Johnson Banks to generate greater brand engagement and awareness for the Ultra Poor Graduation Initiative, a programme it has pioneered to tackle extreme poverty.
William Murray Communications will lead communications strategy for Noetic, a business performance specialist that helps hotels improve their profitability.
US fitness tech company Wahoo Fitness has selected Fusion Media to handle its UK PR brief and raise awareness of the brand’s range of fitness sensors and devices.
Champions (UK) has added the Royal Air Forces Association to its client roster, with a brief to raise awareness of the charity’s work supporting RAF personnel and their families. The brand agency also recently secured a brief to provide gel nail polish brand Semilac with creative, marketing PR, online, social and SEO services.
Agency news
Boutique PR firm Munch has launched a range of tongue-in-cheek t-shirts emblazoned with some of the UK’s most overused PR agency jargon to celebrate its first anniversary.
The range is available to purchase at www.jargontees.com and proceeds will be donated to Hackney Giving, a project that allows local businesses, corporate companies and residents to donate money to local community projects.
Munch “reached out” to PRs to compile its list of the 10 most used “agency-isms”
Sport and entertainment agency Prism has appointed a new management team and is reshaping its offering with a focus on helping brands engage their target audiences.
Dominic Grainger, CEO of the WPP Sports Practice, is now Prism’s chairman. While Jamie Copas, global client leader for Team Aston Martin Lagonda, will become group general manger. They will both also continue in their existing roles.
People news
Direct Line for Business has appointed Claire Sadler, BT’s former group brand director, as its new marketing director. She will oversee all PR and comms activity for the firm.
WA Health, the healthcare arm of WA Communications, has appointed Stan Jackson and Peter Wasson as account directors. They join the firm from the Royal College of Physicians.
Gough Bailey Wright has welcomed Mira Cowap, Mike Leonhardt and Gemma Robinson to its West Midlands based office. They will be its new account manager, account executive and junior web developer, respectively.
