Tyrrells retains Frank PR

Tyrrells Potato Crisps has appointed Frank as its retained PR agency after a competitive pitch process.

Frank will work with Tyrrells on a retained basis from January 2018, overseeing new product launches, consumer campaigns and trade media outreach.

Frank is also working with Tyrrells on a project-by-project basis throughout October and November 2017, helping the brand to launch its limited edition Black Truffle & Sea Salt crisps.

Sarah Lawson, marketing manager at Tyrrells, said: “We are constantly looking for new and innovative ways to drive awareness around the Tyrrells brand and products, and were looking for an ‘Absurdly Good’ agency to take on Tyrrells for 2018.

“Frank and Tyrrells have many synergies and, with a variety of exciting products on offer and many more to come, we look forward to working with the team at Frank to showcase our brand.”

Andrew Bloch, founder and group managing director at Frank, added: “We’re big fans of Tyrrells at Frank and can’t wait to get stuck in.”