Cottrell-Duffield in Tonic Communications takeover

Frances Cottrell-Duffield is now sole owner of PR and marketing agency Tonic Communications, following her buyout of co-founder Andrea Klar.

Cottrell-Duffield established the agency in 2011, following several years in the luxury PR and food journalism industries.

The company now has five employees, serving clients including Club Gascon, The Providores and Tapa Room, Pop Brixton, Rosa’s Thai Café, London In The Sky and Brighton’s Pascere.

Klar has since launched a new agency called Clear PR & Communications.

“I’m really enthused about this next chapter and am looking forward to focusing my energies on PR,” said Cottrell-Duffield. “We’re moving away from the social media services we offered in the past to really focus on journalist outreach and creating engaging stories that get traction.”

She added: “I worked side-by-side with Andrea for eight years and it is going to be very strange not to see her every day. But this is the right decision for us both.”