Down at the Social to promote University of Manchester chemistry
The University of Manchester has appointed Down at the Social to drive awareness of its chemistry department’s achievements over the past two years.
The PR and social media specialist will promote a YouTube video series dubbed CAMERA (Chemistry at Manchester Explains Research Advances) across the science and education communities online.
Visual experience specialist Dreamscope TV created the series, which aims to demystify the university’s chemistry discoveries by explaining them in layman’s terms.
Each film addresses a paper from the University of Manchester’s School of Chemistry and the full series can be viewed here.
“We’re delighted to be working with Dreamscope and the School of Chemistry on this unique project,” said Daisy Whitehouse, Down at the Social’s MD. “Our role is to drive word of mouth and help spread awareness of these brilliant world firsts far and wide.”
Darren Hutchinson, owner of Dreamscope TV, added: “So many people don’t know that the work of chemists in Manchester saved the Lake District from nuclear waste, or that it’s possible to smell Parkinson’s before doctors can diagnose it.
“This work is world changing. And our job has been, using both film and animated storyboards, to package these incredible achievements in a way that makes them easy(ish) to understand without undermining the science behind them!”
