CYBG appoints Powerscourt and Hanover
Challenger bank CYBG has awarded its UK financial and corporate comms brief to Powerscourt, in partnership with Hanover, after a competitive pitch process.
Powerscourt will assume responsibility for CYBG’s corporate and financial comms, while Hanover will manage the bank’s public affairs.
The joint operation will be led by Powerscourt managing partner Victoria Palmer-Moore and Laura Swire, managing director of UK advocacy at Hanover. The pair will be supported by Justin Griffiths, the head of Powerscourt’s financial services sector, and the head of Hanover’s financial services practice Cameron Penny.
Anthony Thompson, head of corporate affairs at CYBG, commented: “We’ve appointed the Powerscourt and Hanover teams because of their energy, creativity and expertise – working with them is like a breath of fresh air.”
He added: “We’ve made great progress since our IPO and flotation as a newly independent bank – though there is a big job to do to build our reputation and tell the CYBG story to a number of audiences across the UK and Powerscourt/Hanover’s integrated offering combining City, creative media and political communications was a critical factor in our final decision.”
Palmer-Moore, concluded: “We are delighted to have won this wide-ranging brief. Since the IPO, CYBG has undergone enormous change and is the only full service UK bank which can credibly challenge the status quo. We are excited to be part of its dynamic team and to help communicate this story across all the bank’s audiences.”
- Pictured: CYBG’s Studio B innovation centre on Kensington High Street. Geoff Caddick/PA Wire
