Brands2Life hires new creative director

Brands2Life has appointed Ollie Edwards as creative director for its 25-strong consumer team.

He is tasked with enhancing the agency’s growing reputation for creative storytelling and delivering campaign ideas for clients and new business pitches.

Edwards’ teams at Brands2Life have been responsible for a number of award-winning campaigns, including its High Speed Selfie campaign for Virgin Media and Rentokill’s Pestaurant initiative.

After starting at the agency 10 years ago, he progressed to manage large consumer clients such as John Lewis, Candy Crush, Moonpig, Match and Gatwick Airport.

Edwards said of his appointment: “Great creative is the one thing that can make all of our jobs easier. Easier for clients to buy and benefit from. Easier for our teams to pitch successfully to media. And easier for our target consumers to see, share and enjoy.

“It is both the most fun and the most fundamental part of any agency’s output, and I can’t wait to get stuck into the new role.”

Giles Fraser, co-founder of Brands2Life, added: “Ollie’s been the creative force behind some of our best known consumer campaigns in recent years. Coming from an account-handling background means that he has an innate understanding of what ideas will sell, both to clients and to media.”