Seymour PR launches organic feminine care range Kind Organic

Kind Organic, the UK’s first organic feminine care range for sensitive skin, has appointed Seymour PR on a two-month consumer and trade press office brief.

Carie Barkhuizen, Seymour PR’s managing director, will lead the agency’s team as it generates consumer product press coverage during Kind Organic’s exclusive launch into 444 Boots stores in the UK and Ireland.

Seymour PR will also launch Kind Organic in the trade press, communicating the brand’s unique positioning in the retail health and beauty sector.

Barkhuizen said: “This is a really exciting win for us. Consumers are increasingly looking for more natural alternatives across a broader range of products and we believe this brand should be at the centre of that conversation.

“To see a challenger brand like Kind Organic bringing this trend to the feminine care sector is fantastic and we’re delighted to be part of that journey.”

Kate Bache, Kind Organic founder and CEO, added: “Kind Organic has set a mission to make natural alternatives, in the feminine care market, more accessible. In order to do that we need to tell consumers and prospective stockists about us.

“Seymour PR is expertly placed to do this and we look forward to seeing the results.”