BrandContent wins Harley Street Medical Area PR brief

London’s Harley Street Medical Area, a quarter-mile strip home to 250 clinics and hospitals, has awarded its PR brief to BrandContent following a three-way pitch.

The Welsh agency will deliver a bespoke PR and amplification programme for the area, which is known for its medical care expertise and curated by the Howard de Walden Estate.

“We needed an agency that understood the rich heritage of the buildings and could comfortably work across business and property as well as the health sector,” said Lisa Stone, PR, marketing and communications manager at the Howard de Walden Estate. “BrandContent really grasped our needs and their vision and depth of knowledge really stood out.”

Sharon Flaherty, BrandContent founder and managing director, added: “We are delighted to be working with the Harley Street Medical Area. The cutting edge medical treatments happening across the hundreds of clinics in the area are breathtaking.

“From the opening of a world-first proton beam therapy centre in the quest for a cure for cancer, to sharing the history of area, there are so many stories to tell of medical significance for the UK and the rest of the world.”

She continued: “This latest client win demonstrates a trend in brands moving away from the large corporate agency model to smaller, more innovative agencies who are challenging traditional agency ways of working.”