Mercieca wins ESF Festival of Football social media brief

Mercieca will manage the social media for the ESF Festival of Football, the UK’s biggest youth football festival.

ESF Events has briefed the Camden-based agency to drive awareness among its target audience of families and grassroots football clubs.

“Having seen the work Mercieca has delivered for brands including Mitre it was already on our radar,” said Martyn Young, company director at ESF Events. “The team’s knowledge, creativity and network brings great value to our business and their social media expertise will help us to drive greater awareness and sales in the run up to our next festival in 2018.”

Gemma Oakes, Mercieca director, added: “Our social media offering has accelerated over the last 12 months through creative, community management and paid social briefs for brands including Tia Maria, Sellotape and Brooks Running.

“Combined with our experience of grassroots sports and helping brands talk to families, this has been a really fun brief to work on.”