Rhizome Media hires LBC’s Rupert Bhatia

Rhizome Media, an SME-focused PR, content and social media agency based in central London, has appointed award-winning senior broadcast journalist Rupert Bhatia as account manager.

Bhatia joins from LBC. He has also worked across Classic FM, Smooth Radio and Gold.

He was at LBC for six years in an on-air capacity. He anchored coverage of the Manchester bombing, the Westminster terror attack, the EU referendum, the Paris terror attacks, the Brussels attacks, the General Election 2015 and the London riots.

Bhatia has interviewed countless political personalities including former Prime Minister David Cameron, Boris Johnson and Sadiq Khan.

Dominic Hiatt, CEO of Rhizome Media, said: “In our experience, journalists make the best PRs because they have a nose for a story, can write and, importantly, know how to work with the media. So with all his experience, Rupert will fit right in. Give it a week and he’ll be pitching stories to his old colleagues and have them, ahem, eating out of his hands.”

Bhatia said: “I am extremely proud to be joining such an ambitious, creative and powerful team. Working in PR is a natural progression from journalism, and I’m looking forward to contributing to the Rhizome team at such a pivotal time for the company. And, former colleagues, be warned.”