Moshulu hands consumer brief to Energy PR

British shoe retailer Moshulu has appointed Energy PR to raise awareness of its brand and encourage younger generations to re-evaluate its offering.

Lead by Susannah Morgan, the agency will manage Moshulu’s creative programme, incorporating media relations, content creation and influencer engagement. It will also help the retailer celebrate its 20-year anniversary.

“Moshulu is a fun and colourful family brand that fits neatly with our expertise,” said Morgan. “We’re full of enthusiasm for the campaigns that will be implemented over the coming months and look forward to helping the brand reach new heights.”

Kate James, Moshulu’s head of marketing, added: “We wanted a creative and strategic agency that would come forward with a set of ideas that fulfilled our business objectives and told the story about who we are as a business. The campaigns Energy PR presented hit the nail on the head.”