M&C Saatchi acquires Levergy
M&C Saatchi PLC announced its acquisition of award-winning South African sports and entertainment agency Levergy today.
Levergy directors Clint Paterson (far left) Struan Campbell (center left) and Kieren Jacobsen (right) with M&C Saatchi Group Chairman Jerry Mpufane
The integrated agency, which offers PR services, will become M&C Saatchi Sport & Entertainment’s offering in Africa, extending its existing network in London, Berlin, Sydney, New York and Los Angeles.
Clint Paterson and Struan Campbell founded Levergy in 2012. It took home nine awards at the recent Discovery Sport Industry Awards in Johannesburg, including Agency of the Year.
Levergy’s client roster includes SuperSport, Audi and DStv. It employs 26 staff across South Africa with offices in Johannesburg and Cape Town.
Paterson said: “To be recognised by the M&C Saatchi Group as the company to represent its sport and entertainment offering in Africa is a proud achievement for us. We have always considered its work and approach as the global benchmark.”
Steve Martin, global CEO of M&C Saatchi Sport & Entertainment, added: “We’ve become great admirers of the Levergy team, their thinking and the work they produce for what is a remarkable roster of clients.”
