Online GP surgery Push Doctor appoints Hotwire

Europe’s largest online doctor consultation service, Push Doctor, selected Hotwire as its integrated comms agency yesterday, following a six-way pitch.

Hotwire will raise awareness of the brand through strategic creative campaigns. According to Push Doctor’s CEO, the team impressed it with key market insights informing a highly strategic approach.

“When we met Hotwire, we knew instantly that they had the energy and passion we need,” said Eren Ozagir, CEO of Push Doctor. “Hotwire showed a deep understanding of not just Push Doctor but our industry, and put together a team of specialists, each handpicked with the right skills to do a fantastic job.”

Emma Hazan, consumer MD at Hotwire, said: “The team is delighted to be working with Push Doctor – it’s an excellent opportunity for us to combine our expertise across our consumer and health tech practices.”