Smithfield Consultants retains The People’s Pension

Smithfield Consultants, Edelman’s specialist capital market and financial services communications consultancy, has been appointed by The People’s Pension as its retained public relations agency.

The appointment builds on Smithfield’s extensive experience in pensions and consumer finance with retained clients currently including JLT Employee Benefits, Lincoln Pensions, The Society of Pension Professionals, the Pensions Management Institute, and Comparethemarket.com.

Darren Philp, director of policy and market engagement at B&CE, provider of The People’s Pension, said: “Smithfield’s experience in pensions and consumer finance came through very strongly in a highly competitive pitch process. They demonstrated a good technical understanding of the issues affecting the market and presented some innovative ideas to promote what we stand for as a not-for-profit. We look forward to working with them to realise this exciting programme.”

John Kiely, managing director of Smithfield, added: “Our track record in pensions continues to go from strength to strength and our appointment by The People’s Pension is another positive endorsement of our offering.  We look forward to delivering some fantastic results on their behalf in the weeks and months ahead.”