Hair tool brand Cloud Nine hires Brandnation
Brandnation has picked up the UK PR brief for hair tool brand Cloud Nine, which was launched by ghd founder Robert Powls in 2009.
Cloud Nine
Brandnation’s beauty PR division, which won the account following a competitive pitch, has been briefed to increase brand awareness across all target UK media channels, as well as manage an extensive blogger and influencer programme.
Lizzy Jackson, PR and marketing manager of Cloud Nine, said: “We want to educate and enthuse the consumer about our existing products as well as some exciting new additions scheduled for launch over the next 18 months.
“We also wanted to work with an agency that shares our dedication to excellence and can help support our ambitious growth strategy.”
Brandnation’s MD, Mary Killingworth, added: “Cloud Nine is an amazing premium brand that fits well with our expertise and our existing beauty client base.”
