RAVE wins comms brief for global stroller brand Goodbaby
Marketing agency RAVE has been appointed by Columbus Trading Partners UK, part of Goodbaby International Group, to provide PR support around two of its national premium brands: Cybex and gb.
Goodbaby
Established in 2005, Cybex is a global company known for its luxurious car seats and strollers. The gb brand was later established in 2015 and offers “futuristic products for the modern family”.
RAVE will provide PR, social media, and creative and design support.
John Wilford, MD at RAVE, said: “We’re delighted to be working with Cybex and gb. Having already worked with baby product companies, Graco and Britax, we have a great insight into the industry and we’re really pleased to be adding these global brands to our portfolio of clients.”