‘Human propulsion’ start-up Gravity hires Radioactive PR

British ‘human propulsion’ tech start-up Gravity has hired Radioactive PR to handle its launch across Europe, Australasia and Africa, a brief founder Rich Leigh says could be the “coolest thing we’ve worked on”.

Gravity is a British ‘human propulsion’ tech start-up founded by entrepreneur, inventor and former Royal Marines Reserve Richard Browning. Its aim is to “re-imagine the future of manned flight”.

Gravity’s first project is the ‘Daedalus’ suit – an “Iron Man-like suit” that uses arm-mounted jet engines to fly.

Radioactive PR officially launched Gravity to press last Friday (31 March), which has already seen hundreds of pieces of coverage so far, and millions of plays on YouTube/video.

Launch activity will continue throughout the coming months, as Gravity moves towards a strategic approach to pushing the commercial possibilities around Gravity. Radioactive PR will also manage Gravity’s social media accounts.

Radioactive PR founder Rich Leigh will lead the account and be supported by account director Angharad Welsh, account manager Lydia Bryant and account executive Callum Gable.

Leigh said: “I know the word ‘excited’ gets thrown around when it comes to PR quotes, but that word doesn’t do our feeling to be working on this account justice. Not just because I firmly believe pretty much every agency in the world would want to work on it, but because it is arguably one of the biggest technology launches in recent years.”