Kaizo launches world’s first augmented driving device Navdy

Kaizo has been hired for the UK launch of Navdy, which it says is the world’s first augmented driving device. It uses augmented reality (AR) to project information as a transparent image directly in the driver’s line of sight.

The device puts maps, calls, messages, notifications, email, music, and car diagnostic information directly in front of the driver and will be in retail this month.

At CES 2017, it was an Innovation Award Honouree for Virtual Reality and CES 2017 Innovation Award Honouree for Vehicle Intelligence.

Gareth Jones, VP and general manager of EMEA and Commonwealth at Navdy, said: “This is a completely new type of device that can help turn any car into a connected car, giving drivers an amazing driving experience.

“Kaizo’s track record in bringing brands like Fitbit to the UK market made it the obvious choice to help build not just the Navdy brand, but to own this exciting new category.”

Rhodri Harries, MD of Kaizo, added: “We are excited to be working with this truly disruptive brand, and will be activating an earned and social programme to educate, inspire and of course stimulate sales.

“The programme is based on developing a groundswell of influential support and advocacy through personal experience, context and reviews.”